Mobile gambling is a growing industry, but there are some things to consider before you launch your mobile casino. Considering the number of potential users, average session length, revenue per paying user, Betting limits, and Creatives are just a few of the things you should consider before you make the final decision to go for a mobile gambling app. These tips will help you develop a mobile casino app that will keep players engaged for hours on end.
Average session length
One of the key metrics for determining the profitability of a mobile gambling game is its average session length. The top 50 percent of games have an average session length of over eight minutes, while the bottom 25 percent spend less than five minutes. ARPPU, or average revenue per player, is an important metric that will vary by genre, but it’s a crucial one to measure for game development. RPGs and multiplayer games tend to have higher ARPPUs than non-gambling titles.
Average revenue per paying user
One of the most important metrics for a mobile gambling game is its average revenue per paying user (ARPPU). This metric relates to how long a user will play a game. While the average session length for a casino game is nine minutes, it is only seven minutes for the bottom 25% of users. In addition, the ARPPU of mobile gambling games is declining year over year. Games geared towards women have the highest ARPPU, as men are less likely to play these types of games.
Betting limits
In a land-based casino, betting limits refer to the minimum and maximum amount of money that a player can bet before they are allowed to begin playing. In a mobile gambling game, the amount of money that a player may wager is different. The minimum amount that a player can bet is usually equal to the amount that is required for them to play. In addition, the amount that a player may wager is limited to a certain percentage of the maximum bet set by the Casino.
Creatives
Developing a winning casino game requires a great deal of creativity, but there are a few things you can do to improve the chances of your app achieving success. First, research the competition’s creatives. Try to emulate the layout of real coin-operated slot machines. Include dollar bills and coins in your graphics and ad copy to attract a global audience. The creatives should be translated to multiple languages and culturally relevant to the target audience.
Legality
Legality of mobile gambling games depends on the jurisdiction where the game is being played. Some jurisdictions only allow gambling games on land-based casinos, while others permit the use of mobile devices to play specific games. In some jurisdictions, however, gambling is illegal. Read on to learn about the legalities of mobile gambling games. Listed below are a few important factors to consider when making your decision. To play responsibly, always read the fine print.
Icons
It’s no secret that the icons in mobile gambling games are the most important part of their marketing strategy. While it may seem silly to change icons to attract more new players, the fact is that they do actually matter. For example, if you have an icon with an angry dude in it, players might be more likely to click on it. If you have a slot machine icon, players will instantly recognize it, but if they see a face of Zeus, they’ll probably skip over it.